ABOUT US

The Lecxo® brand has undergone major changes as of late. With the ambition of one day becoming a market leader, a great deal of emphasis has been placed on improving the quality and reliability of its products.

This is achieved through the sourcing of credible suppliers in China, Vietnam, and India who have a long and successful history as well as an excellent reputation for manufacturing quality products at competitive prices. Once products have left the assembly line, they undergo rigorous testing and quality checks to ensure that the end users achieve complete satisfaction. Furthermore, swift and assured marketing changes have been taking place to enhance the brand that is Lecxo®. The product packaging has been revitalized through consistency, modernity, and distinction thus allowing the products to stand out from its competitors. It is believed that by creating a strong and unique brand, Lecxo® is able bring a complete product to the market; one which makes it easier for distribution partners to sell the product by conveying the message of quality, reliability, and trust. Lecxo has diversified as a distributor, dealer, and exporter in domestic and international markets. We have two primary dealers headquartered in UAE, Fair Deal Trading LLC and Dynamax Trading LLC. Also having dealers across the MENA region.

Lecxo

Our History

Milestones that shaped the Lecxo® brand.

2012
Foundations

Began sourcing from reputable plants across China, Vietnam and India with a strong focus on reliability.

2016
3-Stage Quality Testing

Introduced rigorous multi-stage QA to ensure consistent performance out of the box and in the field.

2020
Brand Refresh

Packaging revamp and unified identity—standing out on shelves and signaling trust to distributors.

2024–Now
Regional Expansion

HQ in UAE; distribution across the MENA region with Fair Deal Trading LLC & Dynamax Trading LLC.

Leadership & Team

People who keep quality and service front and center.

Member
Ashis Kumar
Head of Operations
Member
Ketan Shah
Business Development
Member
Vikas Rao
Quality & Supply
Member
Fatima Noor
Customer Success

Our Mission

To power homes across the world.

To provide the absolute best customer experience available in the Electronic industry without exception.

  • Fast, reliable fulfillment & support
  • Transparent quality assurance & testing
  • Trusted partnerships with distributors

Our Vision

To create value for our customers through the constant innovation of our products as well as through the introduction of new modern electrical solutions.

  • Product designs that elevate performance
  • Packaging & identity that build brand trust
  • MENA-wide reach with UAE at the core